La Roche-Posay announced that is partnering with the American Academy of Dermatology (AAD) and the United Service Organizations (USO) to donate more than 23,000 full-size tubes of its Anthelios 15 Water Resistant Sunscreen Cream to U.S. troops and workers who are providing relief assistance in Haiti to help in the recovery after the earthquake.

This in-kind donation by La Roche-Posay was made in response to a targeted appeal to the industry after an AAD member inquired about providing sunscreen for soldiers and other personnel who have been sent to Haiti to help with the relief efforts. La Roche-Posay responded by pledging to ship more than 23,000 full-size tubes of its Anthelios 15 Water Resistant Sunscreen Cream – valued at nearly $700,000 – to Haiti via the USO/Fort Eustis. La Roche-Posay said it has agreed that the use of the sunscreen may be expanded beyond the soldiers to other relief workers and those directly impacted by the earthquake.

"Amongst the devastation in Haiti, it can be difficult to meet the most basic human needs, so our job is to provide the military personnel in Haiti with the food, toiletries and support that they need," said USO of the Hampton Roads President & CEO Bruce LaLonde, in a company-issued press release. "The generous donations of companies like La Roche-Posay are invaluable, as they allow our men and women in uniform to spend more time providing aid to the earthquake victims and less time worrying about meeting their own basic needs."